Today the Interactive Advertising Bureau released its 2009 Social Media Metrics Definition Guide and it has some interesting definitions on how people and companies can gauge their programs/campaigns effectiveness. It should be noted that the IAB is looking at this from the perspective of advertising. According to them, the reason for this new guide is [...]

So the social media population just keep growing in 2008. Just announced today, Mashable has offered a limited number of invitations to sample Sprout’s beta site. I was one of the lucky few to snatch them up and it took a little bit to figure out what it was, but after a little bit, I [...]