What Happens When You Think Your Customers Will Kowtow To You?

It’s often a good thing I’m using Twitter because otherwise I wouldn’t have come across this great new video that explains a lot and demonstrates the power of a community.
As you may know, currently President Obama is trying to get his health care reform bill passed in the United States Congress and everyone is trying [...]

Managing ROI for Community Managers

 Graphic credit: Buzz Canuck
Earlier this month, I responded to a question that was posed by a friend on Twitter about her role as a community manager. There was an issue about determining what return on investment (ROI) there is for having a community manager working within a particular company. Is there one? Shouldn’t we just [...]