There are a lot of email service providers (ESP) that you can turn to that will gladly help you send out your mailings to a targeted list…all for a minimal fee. In most cases, it’s best for you to have them help you out, but if you feel that you are up to the task [...]

I just came back from a pretty interesting conference for work relating to our CRM system and there was this presentation on how it integrates with an email marketing application. I think it’s awesome and we’re definitely taking advantage of it, but what I’m a little concerned about is people’s expectation with how email marketing [...]