Leave it to chairman of one of the world’s largest agencies to tell it like it is when it comes to digital marketing in the eyes of a company’s Chief Marketing Officer (CMO). That’s exactly what Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide told a crowd of people during his panel session at the [...]

With the current times, people are starting to shift their priorities and economic resources. As businesses seem to want to slim down their marketing efforts, one notable effect is the transition from print and traditional media to more online/interactive efforts. In a study by eMarketer.com and Epsilon, more than 6 out of 10 marketing officers [...]