As shocking as this turns out, it appears that a recent eMarketer.com report has the role of the influencer not in the hands of the bloggers or the marketers, but rather the friends you associate with…in real life. Yes, that’s right. The study pretty much states what us online marketers have been saying the complete [...]

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 27, 2009.
As with all typical marketing programs, companies feel that they must advertise in every medium in order to get the word out about their product. With the Internet, this is all done through online [...]

These are my links for January 5th from 13:33 to 14:01:

Seven Predictions for 2009 – eMarketer
Despite Debate, Brands Find Value on Twitter – ClickZ
25 Signs You’ve Got a Strong SM Consultant or Agency » The Buzz Bin
MarketingProfs Articles : This Email Doth Protest Too Much
Disgruntled Facebook Employee? Probably Not.

With the current times, people are starting to shift their priorities and economic resources. As businesses seem to want to slim down their marketing efforts, one notable effect is the transition from print and traditional media to more online/interactive efforts. In a study by eMarketer.com and Epsilon, more than 6 out of 10 marketing officers [...]