From “Solutions Are Power”: The Digital Coast’s List of Influencers Using Social Media.

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on January 4, 2010.
I’ve now spent a whole year here on the West Coast and have made a lot of new friends and connections…but there are some that really stand out and I’d like to [...]

Separating The Difference Between Influencers & Evangelists.

This question was first posed today on Twitter by Joann Peach during the Future of Influence Summit in San Francisco. Several people responded to her inquiry and here’s my take on it: no. I don’t think that influencers are the same as people you would consider to be champions or enthusiasts. Rather, let’s think of [...]

Bloggers may be influencers but don’t decide things for you

I write this blog post as a reaction to the Social Media Club Question of the Week in which they ask a simple question that requires something more than a blog post: Are bloggers responsible for getting the facts right?
This isn’t necessarily a straightforward “yes” or “no” question because bloggers are supposed to be independent [...]

Twitter can be used as a marketing tool

A lot of forums that I peruse that talk about social media and marketing have typically displayed a common question: “Can Twitter be used as an effective marketing tool?” I say that it can and it should be used. It’s just another way to form and shape the conversation people are having about you and [...]