There’s something to be said about trying new things. For me, I’ve been accustomed to working from behind the marketing realmn of it all. I have a marketing degree and am focused on pushing information out. But with me now being a social media strategist at Stage Two Consulting, I’m finding myself thrust into a [...]
Lessons learned from a website redesign
I’ve handled many website redesigns over the course of my career in the interactive and no matter whether you’re working on a small website, microsite, landing page, or mega-site employing the latest and greatest technology known to man for managing how to update a single piece of content, you’re always going to take something away [...]
Credibility & Common Sense
Last Tuesday in Mountain View, CA, social media expert Shel Israel gave his only talk about his upcoming book, Twitterville where he talks about the impact of Twitter on the business world. During the Q&A session, someone asked about how they could leverage the microblogging application to their advantage to help promote their expertise. The [...]
Social media works regardless of your feeling on buzz words
On the AMA’s Special Interest Group (SIG) message board, marketing diva Toby Bloomberg wrote a post that caught my attention. Her remarks are aimed at a recent AdAge ezine that had a link to a report (free registration may be required) that talked about marketing executives’ reluctance to engage web2.0, social media, blogs because they were tired [...]
