Tag: Marketing

E-mail Marketing: It’s just not marketing of one

If you’ve ever looked on Monster or CareerBuilders for job postings for anything online, chances are you’ve come across a posting for “e-mail marketing manager”. If so or if you’re currently in this position, then the primary goal is obviously…e-mail marketing. Chances …

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More marketers tapping in to blogs…

By Kim HartWashington Post WASHINGTON — When Nokia Corp. released its camera smartphone last fall, the marketing campaign cut back on news releases and flashy ads. Instead, the company sent sample products to 50 tech-savvy amateur bloggers with a passion for mobile …

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