Last week I received a great Facebook message from Michael McCarthy and it got me thinking a bit. Essentially he’s starting his own retail business after apparently leaving Nestle USA and asked me for some insights. He was looking for some form of technology that was a “one stop marketing portal that will help manage [...]
Turning to the Internet for success during a recession – Part 1 – Your Website
This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 15, 2009.
Timing seems to be everything these days. Just released on eMarketer.com was a report that indicated that with the economy the way it is, the best way small businesses are making do [...]
Traveling Online: Making Your Destination More Interactive
A few months ago I found myself with an interesting strategic dilemma. I wanted to think more “outside of the box” and come up with more non-tactical executions for how to market products. The success I had with my UPS blog post resulted in an interesting conversation in the comments section on what UPS is [...]
Can viral marketing result in us being accomplices to violence?
I was watching Cold Case on TNT and the trailer for the upcoming Diane Lane flick “Untraceable” came on. The premise of this movie is that Diane Lane’s character is in charge of the FBI’s cyber-crime task force and she comes across this website that shows a live stream (a la Ustream.tv) of someone being [...]

