The Holy Grail: Having A One-Stop Shop For Online Marketing

Last week I received a great Facebook message from Michael McCarthy and it got me thinking a bit. Essentially he’s starting his own retail business after apparently leaving Nestle USA and asked me for some insights. He was looking for some form of technology that was a “one stop marketing portal that will help manage [...]

Search Marketing “In-A-Box” Made Possible By Yield Software

Last month’s SF New Tech event produced some good applications that have some real applicability to businesses. I’ve dabbled in online advertising and have worked with folks at Yahoo Search Marketing and other third-party vendors and also tried my hand at putting together keywords and text ads in Google AdWords, but a couple of issues [...]

Turning to the Internet for success during a recession – Part 3 – Online Advertising

This is a cross-blog post from Network Solution’s Solutions Are Power website that I guest wrote. Originally posted on SolutionsArePower.com on April 27, 2009.
As with all typical marketing programs, companies feel that they must advertise in every medium in order to get the word out about their product. With the Internet, this is all done through online [...]