Text Messaging: A powerful medium…if you follow through

If you have a mobile phone, you’re aware of text messaging – those wonderful 160 character messages that people can send to one another and for mass distribution of information. Mobile marketing is perhaps one of the best (but probably underused) methods of interactive marketing and with the introduction of microblogging applications like Brightkite, Twitter, [...]

The mighty Twitter has fallen. Who shall rise to take its place?

Over the past several weeks, hundreds of thousands, if not millions of  people have become quite irritated over the service (or lack thereof) by their technology dealer: Twitter. Like a powerful drug, Twitter has made the masses go cold turkey almost immediately for the slow and reduced service that we were all once accustomed to. [...]