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Tag: Social Media

Facebook Risks Biting The Hand That Feeds It

Earlier this week, Facebook announced a major change in how its more than 2 billion users will experience the social network. It’s around the News Feed, the most recognizable and important part of the service, and the update wasn’t just a minor tweak to its algorithm — it was something…

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Echo’s New DIY Studio Service Aims To Enable Users To Create Branded Social Media ‘Experiences’

Social media engagement is certainly a program many brands and publishers have included in their marketing and public relations arsenal. However, for some, finding the right balance to create a proper environment that is seamless and native can be rather difficult. Does a business seek out developers to find ways…

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End Business As Usual: It’s Not Enough To Have Customers. It’s Another To KNOW Them.

How do you view your customers? Do you go around and create print ads, schedule media buys, develop websites and hope people will buy your products? Are you going out of your way to figure out what the trends are and are you evolving with them? If not, then you’ve…

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Pivoting To Survive: Businesses Need To Learn To Shift Attention To Their Customers

The world of business has drastically changed with the introduction of technology. No longer are businesses in control of their message. We all know that. Control has gone out the window. Sure, we all know that technology like social media has given a voice to the customer, but simply being…

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