Are Facebook pages worth anything?

A while ago, I was sitting and talking to one of my co-workers and they asked me a simple, yet interesting question: “What benefit do we get for having a Facebook presence?”
After being asked this question, I had to figure out the best way to respond. My common answer is that it depends on whether [...]

A marketer’s take on social networking’s mortality rate

In a recent post on the Social Times, Nick O’Neill, a social media newshound (and who seems to be right up there with Mashable, TechCrunch, and Read/Write/Web in reporting great bits of news), has written that social networking sites will be “dead in two years“. That’s an interesting observation, but I think it’s going to take [...]

Redesign? Are you sure you want to do that?

It’s funny how things happen that only reinforce my decision about what to write about. We’re undergoing a redesign of our website and the new one will be awesome and have all the basic glamorous features that most new websites have – updated navigation, better organization, and throw in a back-end application – basically it’s [...]

Google’s next acquisition? Welcome mobile search

It’s really cool finding out what other folks are looking at these days. I suppose that’s why they call it social media – that’s pretty much how I came across this latest website and social tool. Introducing ChaCha – perhaps the next acquisition by Google? Why do I say that? Well because ChaCha allows folks [...]