Social media works regardless of your feeling on buzz words

On the AMA’s Special Interest Group (SIG) message board, marketing diva Toby Bloomberg wrote a post that caught my attention. Her remarks are aimed at a recent AdAge ezine that had a link to a report (free registration may be required) that talked about marketing executives’ reluctance to engage web2.0, social media, blogs  because they were tired [...]

DM News: The Week in Stats

Here are some fascinating bits of statistical news you might be interested in…
US Mobile Advertising Forecast

$1.4 billion – size of mobile ad market in 2012
$2.1 billion – a-sponsored directory assistance calls in 2012
91.7 million – number of mobile internet users in 2012

Source: The Kelsey Group
Percentage of US consumers that use social networking sites

Teenagers (12-17): 47% [...]