Everything related to campaigns and marketing programs are all required to answer the one crucial question: What is the return on investment (ROI)?
What does this mean? It’s all about metrics and analytics. What statistical data can you provide to your team and your bosses to help justify why certain spending is necessary online. In this [...]

About a week or so ago, I saw a tweet on Twitter from my friend Shashi, Network Solution’s Social Media Swami, with an interesting dilemma: he saw on that people were coming to his blog after searching for the phrase “what does interspersed mean”. Interestingly enough, what he said caused me to write this post. [...]

Jeremiah Owyang had this great twitter posting earlier today about how most of the folks that come to his site earned around $100k or more. How did his quantify that amount? I doubt he went to the owners of each individual IP address that visited his site and did a survey of their personalities to [...]

I’ve always known that there is a difference between web analytic software. Whether you’re using WebTrends, HitWise, Coremetrics, Omniture, Google Analytics, or even LiveStats, there are definitely differences in how things are measured. But it’s surprising HOW much of a difference there is. Why am I blogging about this? We’ve been using LiveStats for the [...]