Google’s innovative minds at work…

Just heard over the television about Google’s latest innovation in helping make the Internet more useful for the common man — apparently they have a new system designed to allow businesses to make printable coupons. Working in conjunction with Google Maps, this new feature will allow businesses to reach out and add this to their whole CRM mechanism. A pretty nifty thing for consumers, but requires a small bit of work when it comes to businesses. Big businesses may not find a need for this, but for small business retail companies, this may be advantageous. Here’s how easy it “supposedly” is:

  • Let Google users print your coupons and bring them to your business. Coupons will appear alongside your business listing on Google Maps.
  • A new way to attract customers. Adding coupons to your listing in Google Maps will bring new customers to your business. The better savings you offer, the more customers you’ll gain.
  • It’s free and it only takes a few minutes. Just enter a few lines of text for your coupon, set an expiration date, and tell us which of your locations accept the coupon. Users will start seeing your coupons within a few hours.

It seems that Google’s methodolgy is not to entice big businesses, but sees a great marketing opportunity with smaller businesses who may not have the enormous marketing budgets of larger companies.

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."