Online Marketing as a double-edged sword…

Five years ago, tragedy struck the United States. Now, before you jump to conclusions, this entry isn’t about the 9/11 attack, but rather on the effect the Internet has on spreading hate around the world.


The Internet has proven to be an important tool in the war on terror — particularly for the Islamic extremists who want to spread their hate to the rest of the world. Everytime you jump online and read news sites like CNN.com or MSNBC.com, you read about the latest news from Al Qaida and their band of terrorists with their latest propoganda about how they’re going to attack so-and-so country or whatnot. Well why are we just putting up with it? First Amendment rights? Well if that’s the case, then why aren’t we publishing our ideals online and spreading it throughout the Muslim world to promote how we should all live in peace and harmony? The harder these enemies of freedom promote their hatred and ideology, the more we should wage a battle of tolerance and peace.

Anyone can post things online. Build a website to promote your cause. Join a message board. Anything you do online can change the way people view your cause. Credibility is key, but also has the luxury of offering a little sense of anonymity. Posting of the full-length videos of hated by Osama Bin Laden online can spread like wildfire. Broadcasts viewable on Al-Jazeera’s website can give a point of view many in the US might not agree with, but those in the Muslim countries might support. We hear about many of these things and how the terrorists seem to be marketing better than we are in promoting peace. I’m not saying that we need to purchase keywords or anything, but is anyone in our government using the Internet to its fullest extent?

With a huge audience online every day, your message can definitely get across — whether you’re an extremist or a peace-loving fellow…the war goes on…but online. It truly is a double-edged sword.

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."