All eyes are on YouTube…

With the rumoured purchase of YouTube by Google for $1.6 billion last week, it turns out that if these reports were true, then that number is probably likely to increase after reports surfaced this morning of a content partnership between the broadband video provider and CBS.

On the heels of YouTube’s previous arrangement with Warner Music Group, the company announced today that they would partner with CBS, Vivendi’s Universal Music Group and Sony BMG Music Entertainment separately to publish content on the YouTube site. Another key point of this arrangement was to allow these companies to utilize YouTube technology to filter out copyright and privacy infringement content and either delete it or leave it and receive revenue from any associated online advertising.

Most likely this will be a boom to a new audience as now users will be able to view the latest sports, news, and entertainment videos freely and CBS will get a new audience while attempting to reduce the piracy of its material.

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."