Wanted: Lost Ad Online…

Over the course of my experience with SEA/SEM, I’ve encountered questions regarding online ads and where they’ll appear. I’ve received questions such as “I can’t see my ad on Google when I type in my search query. How come?” Well the answer is because if you advertise with a big search engine such as Google or Yahoo, there is a good chance that it is also shared along one of their network affiliates.

Therefore, for my own edification, I would like to list the networks for Google and Yahoo that share the same network:

Google:

  • Search sites: America Online, CompuServe, Netscape, AT&T Worldnet, EarthLink, Sympatico, and others.
  • Content sites: New York Post Online Edition, Mac Publishing (includes Macworld.com, JavaWorld, LinuxWorld), HowStuffWorks, and others.

Yahoo:

  • Publisher network: HP, CNN, iVillage, USA Today, NetZero, eBay, United Online, InfoSpace, alltheweb, move, NBC, Altavista, Citysearch, NationalGeographic.com, Salon.com

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."