By avoiding the crowd, you’re spending more money…

Well technically you’re not spending MORE money per se, but you’re diverting that available disposable income from the gas you use in your car, the time you take waiting in line at the cash register, and the gift wrapping effort…all of this is being taken and placed online.

Companies like,, Toys ‘R’ Us, etc. that have an e-commerce solution are seeing remarkable sales potential this holiday season. News released recently have indicated that “Cyber Monday” has become the biggest shopping day in online history – not surprising since most online shopping didn’t take a foothold until recently. According to Cowen and Company and cited in a report on, 41 percent of Internet users plan on “increasing their e-commerce spending in 2007.”

As with the case with most capitalist marketing, the report further states that the online “big-box dealers” like Amazon and eBay may be reaching their “saturation” point and as the years go on and more people seek to purchase their holiday items online, the competition for the American dollar, let alone YOUR business will be fierce. The target won’t be to gather more users, but rather to make sure you are spending MORE at their online store.

And who’s not to say that search engines don’t play a part in e-commerce? Well they play a huge factor in the whole online purchasing arena. 55 percent of consumers currently state that they prefer going to search destination sites as opposed to 51 percent last year. Most likely these individuals would like to see what reviews and criticisms there are over the latest product and feel they would find unbiased comments at other places besides the company’s website. Or…perhaps another website has an online store and is selling the same product with a better deal?

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."