Design your e-mail so it has appeal…

Taken from the Internet Marketing Report and MarketingSherpa.com, here are some simple “must-haves” that supposedly will help you boost your e-mail delivery performance.

  • Set the message width to a maximum of 620 pixels and the type of a maximum of 65 characters. This will make the message readable in most common e-mail programs and broswers.
  • Use HTML code for bulleted and numbered lists. It makes things easier to read.
  • Keep the size between 20K and 40K to decrease the chance of landing in the bulk mail folder.
  • Keep the design clean. Most recipients make a fast click-vs.-delete decision so have your call to action visible and apparent for them to decide.
  • Be picky about consistency. Use templates or create a style guide and stick with it!
  • Make your call to action a graphic, not text. This helds avoid tripping content filters.
  • Include a text URL.

By Ken Yeung

Ken Yeung is a journalist fascinated with the tech industry and internet culture. He's currently Flipboard's Assistant Managing Editor, overseeing news curation in technology, science, gaming and health. In addition to his day job, Ken's the co-host of "The Created Economy" podcast, examining the Creator Economy. In a past life, he was a former reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding.