The Best & Worst in Online Advertising…

Every once in a while you just have to look back and think about what IS and what ISN’T working in online advertising. Well, if you’re just too lazy, then I have good news…the helpful folks at emarketer.com have compiled a cool chart to show you what the best and worst performing online advertising tactics were in 2005 and 2006 for US marketers…

If you have a hard time reading the graph above, simply click on it and you’ll see a larger image of it.

Basically, the top WORST performers include:

  • Rented e-mail lists,
  • Pop-ups and Pop-unders,
  • Ads in e-mail newsletters, and
  • Banner ads

The top BEST performers include:

  • Paid search,
  • In-house e-mail lists,
  • Search Engine Optimization,
  • Behavioral targeting, and
  • Contextural targeting

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."