Changing the marketing scene in paradise

The marketing atmosphere in Hawaii recently changed dramatically with media conglomerate, McNeil Wilson – Laird Christianson announced that they would be purchasing long-time Honolulu marketing agency, Starr Seigle Communications for an undisclosed sum. Perhaps one of the most recent shake ups in the advertising world since the unfortunate closure of Adworks in the past few years, this new company has the potential to merge the best of these two companies.

Out of the proverbial ashes of the “demise” of Starr Seigle Communications, four new companies will arise: Laird Christianson Advertising, McNeil-Wilson Public Relations, QMark Research & Polling, and StarrTech Interactive. Fortunately, no client conflicts and layoffs are expected.

You can read all about this exciting new merger at http://www.bizjournals.com/pacific/stories/2007/03/05/daily57.html

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Categorized as Marketing

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."