Using Social Networking to break through the static…

Jumping off of my earlier discovery from eMarketer.com regarding the use of social networking sites among adults, Jupiter Research has just published some research that shows that social networks are particularly attractive to those marketers trying to break through all the “social clutter”.

Here are some interesting statistics:

  • 48% of marketers say that they’ll engage in social networking tactics in the coming year.
  • 38% of marketers said they took advantage of these same tactics last year.

The article continues by saying that the most common tactic includes setting up a MySpace page to promote your brand, but this is not the best solution for ALL brands.

Read the entire article by clicking here.

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."