SMS at the Movies

I was at the movie theatre today and saw a preview for a quite hilarious movie called “Balls of Fury“. The premise of this movie isn’t the point of this entry, but rather the fact that at the end of the trailer, there’s a little notice at the end that motivates the viewer to get on their phone and text the word fury to 422557 and a message will appear.


This is probably one of the first times that I saw this at the theatre, but definitely not something new in the world of interactive marketing.

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Categorized as Marketing

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."