Apparently something has gotten web guru Molly Holzschlag up in a roar as she recently posted on her website a little tiff she’s having with Virgin Mobile over their latest campaign. There are a couple things wrong with this campaign, in my opinion…
- First, the Virgin Mobile campaign is called “Are You With Us or What?” Can someone please explain to me what the hell that means? How does that correspond to anything relating to Virgin Mobile? Is the company trying to start the revolution?
- Second (and perhaps the most important) is the fact that Virgin Mobile went onto Flickr and used people’s own photos as part of their campaign.
Flickr is NOT a free stock photography site, people…and believe me, this is pretty much a similar rant as Molly and as a avid photographer (not a professional, mind you, but a enthusiast), I would be rather peeved if someone went onto my Flickr site and used my photos without my permission (which is what happened to Molly).
Okay, Virgin Mobile didn’t just steal JUST from Molly…but rather the company went onto Flickr and took MORE photos, but this time listed the URL where the photos came from, but when it came to this particular photo…no credit…how odd…
Our excellent graphic designer here at WCTC sent the Marketing department a great e-mail about copyright information…and here’s just a refresher on what to adhere to when looking for images:
When you upload an image to your Flickr account, you are given the choice to restrict rights or to apply one of the six types of Creative Commons licenses to your work.
If youâ€™d like to use someone elseâ€™s photo on Flickr you must ask the creator permission if it says â€œall rights reservedâ€� under the photo. There is always something written under the photo, so if you donâ€™t see any text regarding copyright, back out to the thumbnail view. Even if the photo is for public consumption, you may have to ask permission before you use/alter a work depending on which type of license is attached. When in doubt…ask permission…
If youâ€™re looking for images you can safely download from Flickr be sure to check the â€œOnly search within Creative Commons-licensed photosâ€� box in the advanced search: http://flickr.com/search/advanced/?q=conan
Image above: Screenshot from www.areyouwithusorwhat.com/