Microsoft’s Pre-emptive Strike

In perhaps a rather successful coup for Microsoft’s online advertising arm, they announced yesterday that they would be the primary online ad-serving resource with respect to their text ads on user-generated web content giant DIGG. To the common user, it may not be a real difference but this has helped Microsoft to unseat the SEM behemoth, Google, and take away a real treasure. Could this be something much bigger?

By Ken Yeung

Ken Yeung is a journalist fascinated with the tech industry and internet culture. He's currently Flipboard's Assistant Managing Editor, overseeing news curation in technology, science, gaming and health. In addition to his day job, Ken's the co-host of "The Created Economy" podcast, examining the Creator Economy. In a past life, he was a former reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding.