Bad Email Practices – Know When to Stop Sending

Late last year I was in the market for a new car and started the process as most people would typically do and signed up to receive quotes on the specific make and model that I wanted. In doing so, I knew that I would receive all these solicitations in my inbox. However, what’s the most troubling is that these solicitations are in violation of the CAN-SPAM Act. There becomes a point when they are rather irritating and an annoyance to constantly delete these beasts of burden.

In order for someone to be able to stop receiving these e-mails, please be sure to have an unsubscribe option and some contact information. Be sure to brush up on the CAN-SPAM Act otherwise someone might go ahead and report you to the FCC and therefore result in you being penalized.

Now, if someone does unsubscribe from your e-mail newsletter and deletes an account, please make sure to STOP sending them e-mails. The first e-mail AFTER they’ve indicated they want to cease receiving your e-mails, you have violated US law and are subject to its penalties and fines.

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."