A New Startup Emerges in Washington, DC

Just announced today, a new startup is created in the nation’s capital that is centered on the “formation of a suite of services geared towards enabling businesses to more deeply connect with audiences using integrated marketing, interactive strategy and ideation.”

FOR IMMEDIATE RELEASE

iStrategyLabs Launches Product Lab and Marketing Strategy Services

Washington, DC, August 27, 2007

iStrategyLabs announced today the formation of a suite of services geared towards enabling businesses to more deeply connect with audiences using integrated marketing, interactive strategy and ideation.

Peter Corbett, Chairman and CEO, of iStrategyLabs leads the new venture from its Washington, DC, headquarters.

Regarding iStrategyLabs key differentiator, Corbett said:

“We’re an idea foundry. What sets us apart is our focus on inventing new products and services for businesses to take to market. Coupled with our integrated marketing and interactive strategy services, our ultimate goal is to generate revenue for our clients.”

iStrategyLabs is currently evaluating digital products that can be deployed by brands in order to stimulate brand awareness, resulting immediate sales and deeper customer loyalty.

Corbett went on to state that:

“We’re looking for three to five core digital products that are in alpha or beta, which we can augmented via interactive strategy recommendations so that we can then find homes for them with leading brands. We’re developing a number of products internally, but feel confident that with a little refining, some of the products that are being developed by passionate programmers can be ready for primetime much faster than without iStrategyLabs involvement.”

Entrepreneurs, inventors and technologist are encouraged to contact peter@istrategylabs.com if they’re interested in exploring partnerships.

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."