GW Presents a Seminar on Offline to Online Tourism Marketing

George Washington University in Washington, DC presents a pretty interesting two-day seminar that anyone involved in tourism should attend. These sessions are especially helpful for anyone managing marketing and also working on any online marketing components (website, e-mail marketing, online advertising, blogging, etc.)

Some questions that will be answers include:

  • How can I integrate a state of the art booking engine on my site?
  • How do you manage marketing expenditures online?
  • How much money should I be spending in online marketing?
  • Is my website the best it can be?
  • How do I evaluate my interactive agency.
  • Should I use one agency for both online and offline work?

Presented by George Washington University, this event has two great moderators, Mike Pusateri and Binod Taterway, pretty good experts in the field of strategy and online marketing and several guest speakers will probably be there, including Ben Isenberg who has received rave reviews for his basic down-to-earth discussion on the “7 principles for effective Search Engine Optimization”.

You can learn more by going to http://www.business.gwu.edu/edp/tourism_marketing/ or register at http://www.business.gwu.edu/edp/tourism_marketing/register.html

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By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."