The New 26 Definitions of Web Analytics

The Web Analytics Association recently released a new set of definitions for how to analyze the traffic that comes to your site. Are impressions really that important anymore? Who cares about page views? Are Hits the new tracking method? What about trying to track visitation on sites that use single page refreshes, like AJAX or Flash? Are these questions answered in the latest edition of definitions?

Click here to download the report (PDF).

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