DM News: The Week in Stats

Here are some fascinating bits of statistical news you might be interested in…

US Mobile Advertising Forecast

  • $1.4 billion – size of mobile ad market in 2012
  • $2.1 billion – a-sponsored directory assistance calls in 2012
  • 91.7 million – number of mobile internet users in 2012

Source: The Kelsey Group

Percentage of US consumers that use social networking sites

  • Teenagers (12-17): 47% have a profile and contact users, 6% have a profile but do not contact users, 6% use a social networking site but no profile, and 41% don’t use networking sites.
  • Young Adults (18-21): 69% have a profile and contact users, 5% have a profile but do not contact users, 6% use a social networking site but no profile, and 20% don’t use networking sites.
  • All Adults (18+): 20% have a profile and contact users, 5% have a profile but do not contact users, 5% use a social networking site but no profile, and 71% don’t use networkings ites.

Source: Forrester Research

Do these numbers shock anyone? The mobile marketing industry is rapidly growing, but as more kids grow older, they stop using the social networking sites?