DM News: The Week in Stats

Here are some fascinating bits of statistical news you might be interested in…

US Mobile Advertising Forecast

  • $1.4 billion – size of mobile ad market in 2012
  • $2.1 billion – a-sponsored directory assistance calls in 2012
  • 91.7 million – number of mobile internet users in 2012

Source: The Kelsey Group

Percentage of US consumers that use social networking sites

  • Teenagers (12-17): 47% have a profile and contact users, 6% have a profile but do not contact users, 6% use a social networking site but no profile, and 41% don’t use networking sites.
  • Young Adults (18-21): 69% have a profile and contact users, 5% have a profile but do not contact users, 6% use a social networking site but no profile, and 20% don’t use networking sites.
  • All Adults (18+): 20% have a profile and contact users, 5% have a profile but do not contact users, 5% use a social networking site but no profile, and 71% don’t use networkings ites.

Source: Forrester Research

Do these numbers shock anyone? The mobile marketing industry is rapidly growing, but as more kids grow older, they stop using the social networking sites?

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."