DMNews: The Week in Stats

So jumping back on the bandwagon over my previous entry about the POST method, I happened to read the December 3 edition of DMNews and found some interesting statistics on social media and what people are doing. Here are a few snippets of what it said:

  • 78% of marketers see social media marketing as a way to gain competitive edge.
  • 58% of marketers have implemented user-generated content or reviews in the past year.
  • 31% of marketers have launched a blog in the past year.
  • 25% of marketers have implemented an RSS feed in the past year.
  • 8% of marketers‘ total online marketing spend is devoted to social media.

Now out of all those marketers, I wonder how many have utilized the POST method and found their campaigns successful. If you’ve done any of these, is it being measured in some way and have you realized a great return on investment?

By Ken Yeung

Ken Yeung is a journalist fascinated with the stories of the tech industry and internet culture. He's currently the Technology Editor at Flipboard, where he observes what's happening in the space while also identifying new topics of interest. In addition, he co-hosts the weekly internet show "The Created Economy," which focuses on what's happening to creators and influencers. Previously, he was a reporter for VentureBeat and The Next Web, covering tech startups, the industry's innovations and funding. Ken also has a newsletter you should also subscribe to called "Filed."