I like Twitter. It really allows me the chance to meet interesting folks and learn stuff about the Internet and social media that I can share with everyone. Take for example the great folks at Burson-Marsteller. The introduced me to the fact that the Pew Internet & American Life Project created a study that will allow you to figure out where you belong with the Typology Group quiz. Questions asked during this quiz are to help you figure out how technology influences your life and decisions. Sure, it’s probably pointless, but at least you can finally realize how addicted you are to your blog (or MY blog), social media types like Twitter, Facebook, Myspace, Digg, or Mashable (to name a few), or even your blackberry/PDA/smartphone.
Go here to take the quiz. Leave a comment here and let me know what your results are. It would be cool to see what everyone is. After the jump, check out what I am…
Omnivores make up 8% of the American public.
Members of this group use their extensive suite of technology tools to do an enormous range of things online, on the go, and with their cell phones. Omnivores are highly engaged with video online and digital content. Between blogging, maintaining their Web pages, remixing digital content, or posting their creations to their websites, they are creative participants in cyberspace.
You might see them watching video on an iPod. They might talk about their video games or their participation in virtual worlds the way their parents talked about their favorite TV episode a generation ago. Much of this chatter will take place via instant messages, texting on a cell phone, or on personal blogs. Omnivores are particularly active in dealing with video content. Most have video or digital cameras, and most have tried watching TV on a non-television device, such as a laptop or a cell phone.
Omnivores embrace all this connectivity, feeling confident in how they manage information and their many devices. This puts information technology at the center of how they express themselves, do their jobs, and connect to their friends.
Who They Are
They are young, ethnically diverse, and mostly male (70%). The median age is 28; just more than half of them are under age 30, versus one in five in the general population. Over half are white (64%) and 11% are black (compared to 12% in the general population). English-speaking Hispanics make up 18% of this group. Perhaps unsurprisingly, many (42% versus the 13% average) of Omnivores are students.