I just finished reading Naked Conversations by Shel Isreal and Robert Scoble and I felt it was quite informative and showed how the power of the blog can influence the way business is done. Journalists are taking advantage of this media and it’s become quite a powerful tool for spreading the news and keeping in touch with the general public.
According to eMarketer.com, “of the many interactive features of the top 100 newspaper and magazine Web sites in the US, reporter blogs rank near the top, as do comments on blogs.” And why not? If reporters realize that the best place to get the latest scoop and gauge sentiment of their readers. It’s quite interesting to see what other ways that press folk use their blogs. In fact, I can see many of these ways being used for generic blogs, company blogs, or other professional blogs.
You can read more about the studies used in the eMarketer.com report by clicking here.