I had an interesting talk with my friend Drew Olanoff last Tuesday and he told me about his new idea for raising money to help fight cancer. In case you don’t know Drew, he’s the mastermind behind the ever-popular and perhaps one of the most charitable events in the tech industry and it’s all going to blame his cancer: BlameDrewsCancer.com. Check out the site and you’ll see that you’re able to literally blame whatever problem you have on his cancer. You can do it on Twitter or any other social network – it doesn’t matter. Basically you’re allowed to blame his cancer until it ultimately goes away and perhaps even help others be cured of this disease by simply donating to the LiveStrong foundation.
Just picture it, while your hottest commodity today is your website address (e.g www.domain.com), in the age of social media, it’s really important to have a positive, memorable and targeted Twitter handle – especially if you want people to communicate with you. If you’re a brand, you’re not going to want to try and make a Twitter handle appear “cool” according to your perception. You’re going to want it to be your brand name so that if people tweet, they can instantly recall your handle – this is the same methodology for website domains. You don’t want it to be your slogan when your brand name would suffice and do perhaps a better job.
Moving forward, the value of the Twitter domain, in my opinion, looks to be equal or perhaps exceeds that of your web domain. There just seems to be a bit more power behind having Twitter – because you’re going to be able to relay a whole bunch of information and have instant access to the company, its customers and have much more pleasant conversations.