The Secret to Innovation Rests With Knowing Thy Customers

As brands continue their quest to leverage the latest shiny object tech affords them, the question remains how adept companies are in really knowing how to best reach their customers. It turns out that less than half of all businesses are really mapping out their customer’s journey and understanding how to connect with them, but… Continue reading The Secret to Innovation Rests With Knowing Thy Customers

Klout’s Role in the Weaponization of Influence

At a Klout meetup in 2010, Ben Parr stands in front of his influencer score. Photo credit: Ken Yeung/TheLetterTwo.

For some, it’s considered to be the punch line to a joke, or just a vanity metric. For others, it’s a badge of honor — the dispensation of the “+K” that for years, bolstered their designation as being what has become an overplayed term: influencer. With such a polarizing service, it’s not surprising that the… Continue reading Klout’s Role in the Weaponization of Influence

Mark Zuckerberg Turns to Base, Pitches Continued Building as Way Forward

Facebook CEO Mark Zuckerberg gestures on stage during his keynote address at the company's F8 2018 developer conference. Photo credit: Facebook

It’s a typical tactic that politicians utilize when they want support for a proposal they’re pitching — hold a rally in a part of their constituency where they have strong backing from their base. But this isn’t always limited to those in elected office. Even though he says he hasn’t set his sights on the… Continue reading Mark Zuckerberg Turns to Base, Pitches Continued Building as Way Forward

Square’s Bitcoin Efforts Generate $34 Million in Revenue, But Doubt Remains

Square's peer-to-peer Cash app supports the trading of Bitcoin. Photo credit: Square

Square announced the results (PDF) of its first-quarter 2018 earnings, and for the most part, it was pretty routine. But one thing that did stand out was the revenue that was generated from Bitcoin: $34 million. This was the first time the company revealed the figure, given the fact that it only started letting its… Continue reading Square’s Bitcoin Efforts Generate $34 Million in Revenue, But Doubt Remains