As taken from the Travel Industry Assocation of America’s TravelCom Report (Vol.1 Issue 16): ZenithOptimedia forecasts that global Internet advertising spending will grow more than 28 percent in 2007, while ad spending in other media will grow by less than 4 percent. The shift to the Internet among U.S. marketers is even more dramatic, with… Continue reading Online Ad Spending to Outpace Overall Ad Market Growth…
Category: Trends & Analysis
Advertisers wanted for pay-per-BLOGGING?
What will the next entrepeneur “advertiser” think of next? Well wait no further as this past summer, someone came up with the ingenius idea of creating pay-per-blogging as the new wave of revenue generation. What is pay-per-blogging? According to an article published on Clickz.com, this new form of online advertising focuses more on content specific… Continue reading Advertisers wanted for pay-per-BLOGGING?
Yahoo’s road to redemption…
In light of past reports about Yahoo’s decline with a reduction of online advertising dollars and a delay in the roll-out of their new ad system, reports surfaced just this week about “Project Panama” and its apparent rebound. Now articles online are indicating that Yahoo’s new ad serving software – designed to improve the way… Continue reading Yahoo’s road to redemption…
Casualty of Internet regulation…
After the US Government recently banned online gambling, one must wonder what the fallout and consequences will be as a result. Well look no further, as Sportingbet PLC decided to pull out of its US operations by selling it for $1.00, thereby saving the company millions of dollars that it would have had to spend… Continue reading Casualty of Internet regulation…