Online Ad Spending to Outpace Overall Ad Market Growth…

As taken from the Travel Industry Assocation of America’s TravelCom Report (Vol.1 Issue 16): ZenithOptimedia forecasts that global Internet advertising spending will grow more than 28 percent in 2007, while ad spending in other media will grow by less than 4 percent. The shift to the Internet among U.S. marketers is even more dramatic, with… Continue reading Online Ad Spending to Outpace Overall Ad Market Growth…

Advertisers wanted for pay-per-BLOGGING?

What will the next entrepeneur “advertiser” think of next? Well wait no further as this past summer, someone came up with the ingenius idea of creating pay-per-blogging as the new wave of revenue generation. What is pay-per-blogging? According to an article published on Clickz.com, this new form of online advertising focuses more on content specific… Continue reading Advertisers wanted for pay-per-BLOGGING?

Yahoo’s road to redemption…

In light of past reports about Yahoo’s decline with a reduction of online advertising dollars and a delay in the roll-out of their new ad system, reports surfaced just this week about “Project Panama” and its apparent rebound. Now articles online are indicating that Yahoo’s new ad serving software – designed to improve the way… Continue reading Yahoo’s road to redemption…