User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital

A few years ago, companies clamored for solutions to help them capitalize on free media, the content people were producing on social media and voicing their support or displeasure about a particular product or brand. Tools were created that would help marketing managers and customer service agents communicate back to these influencers and many have… Continue reading User-Generated Marketing Service Chute Acquired by Private Equity Firm ESW Capital

For Intercom, All Your Customer Relationships Are Belong to You

Intercom's Dublin office. Photo credit: Intercom

When I started working for Intercom a year ago, the initial reactions I received were people asking: “The live chat company?” And while that’s primarily the solution it’s known for, the reality is in this age where businesses flock to Facebook, Google, Slack, Kik, WeChat, and other third-party messaging services, Intercom wants to provide the… Continue reading For Intercom, All Your Customer Relationships Are Belong to You

Begin Shuttering Slack-Based Task Management Tool To Pursue The Serverless Stack

Photo credit: Begin

Nearly two months ago, Ryan Block launched a Slack bot called Begin with a goal of improving our workplace productivity. But on Thursday, his company announced a major change: The bot is being shuttered in favor of pivoting to become a “continuous delivery platform.” For some, the termination of Begin’s current incarnation might be stunning,… Continue reading Begin Shuttering Slack-Based Task Management Tool To Pursue The Serverless Stack

Why Salesforce’s Quest For $20 Billion Rests With AppExchange and Trailhead

Salesforce chief executive Marc Benioff gestures during his keynote address at the company's Dreamforce conference in San Francisco. Photo credit: Ken Yeung

Last November, Marc Benioff proclaimed his company would generate $20 billion in revenue by 2022. The declaration by Salesforce’s chief executive came after successfully beating analyst expectations in the company’s Q4 earnings, where it revealed it had also passed a revenue milestone of $10 billion for the fiscal year. The growth was attributed to more… Continue reading Why Salesforce’s Quest For $20 Billion Rests With AppExchange and Trailhead