As brands continue their quest to leverage the latest shiny object tech affords them, the question remains how adept companies are in really knowing how to best reach their customers. It turns out that less than half of all businesses are really …
A few years ago, companies clamored for solutions to help them capitalize on free media, the content people were producing on social media and voicing their support or displeasure about a particular product or brand. Tools were created that would help marketing …
For some, it’s considered to be the punch line to a joke, or just a vanity metric. For others, it’s a badge of honor — the dispensation of the “+K” that for years, bolstered their designation as being what has become an …
Last November, Marc Benioff proclaimed his company would generate $20 billion in revenue by 2022. The declaration by Salesforce’s chief executive came after successfully beating analyst expectations in the company’s Q4 earnings, where it revealed it had also passed a revenue milestone …
