In ‘Intercom on Marketing’, Prioritize The Why Over The How

I’ve always had an affinity for marketing — it’s what I graduated with a degree in from university. And no matter whether I was working within interactive agencies, corporations, or even as a reporter for The Next Web and VentureBeat, I remained interested in how to help better connect people with technology and products. And there’s always something… Continue reading In ‘Intercom on Marketing’, Prioritize The Why Over The How

Film Review: ‘Nobody Speak: Trial of the Free Press’

Peter Thiel, PayPal cofounder and venture capitalist with Founders Fund, speaks at a Pando Monthly event in April 2012. Photo credit: Ken Yeung.

One of the hallmarks of America’s democracy is freedom of speech and press, prescribed by the First Amendment of our constitution. But recently, the media has encountered fierce resistance and caused observers and citizens alike to question what’s going on in our country. Shouting “fake news” may seem like a punch line or perhaps something… Continue reading Film Review: ‘Nobody Speak: Trial of the Free Press’

Charlene Li’s ‘The Engaged Leader’ Tells Executives How To Lead Without Fearing Social Technology

Technology can be a scary thing. No matter whether you’re trying to figure out ephemeral messaging apps like Snapchat, why you’d want to use a live-streaming service like Meerkat, or simply what’s your return on using Twitter, Facebook, and LinkedIn. But imagine how difficult it could be for corporate executives who want to try and control… Continue reading Charlene Li’s ‘The Engaged Leader’ Tells Executives How To Lead Without Fearing Social Technology

In ‘Captivology’, Ben Parr Proves His Thesis Around Attention And Helps Us Understand The Factors That Drive It

We all seek to gain attention. Whether it be for ourselves or for a third-party company, brand, cause, or product, getting people to notice and shift their focus towards it is not exactly an exact science. As a reporter for The Next Web, I received numerous pitches from agencies and tech companies eager to get my… Continue reading In ‘Captivology’, Ben Parr Proves His Thesis Around Attention And Helps Us Understand The Factors That Drive It