Why Did The KFC Chicken Cross the Road? Because They Had PR FAIL

Once again a big brand name has fallen ill in the world of public relations and in the face of a growing crisis. At one point it was JetBlue, then it was Motrin, and now it has become fast-food giant Kentucky Fried Chicken. You may have heard that the restaurant chain recently promoted its grilled… Continue reading Why Did The KFC Chicken Cross the Road? Because They Had PR FAIL

Social Media Works Regardless of Your Feeling On Buzz Words

On the AMA’s Special Interest Group (SIG) message board, marketing diva Toby Bloomberg wrote a post that caught my attention. Her remarks are aimed at a recent AdAge ezine that had a link to a report (free registration may be required) that talked about marketing executives’ reluctance to engage web2.0, social media, blogs because they were… Continue reading Social Media Works Regardless of Your Feeling On Buzz Words