No bull-shitake. Guy Kawasaki’s “Reality Check” is telling you how it is.

A couple of years ago, I had the opportunity to attend what was perhaps my first business trip for work. The keynote speaker turned out to be Guy Kawasaki. To be quite honest, I hadn’t heard about him before and after his speech at the TravelCom 2007 conference & expo in Las Vegas, I was… Continue reading No bull-shitake. Guy Kawasaki’s “Reality Check” is telling you how it is.

How SocialCorp will help businesses but not you.

Out of the books that I have read so far in 2009, each has had their own theme and application to business and online marketing. SocialCorp: Social Media Goes Corporate by Joel Postman is nothing different. While you would like to figure this book has some application to everyday people, it’s main applicability extends to… Continue reading How SocialCorp will help businesses but not you.

Tribes: Seth Godin won’t lead you to the promised land, but he’ll give you directions.

A few months ago I received Seth Godin’s new book “Tribes: We Need You to Lead Us“, but only recently have I had a chance to read it. Having read his latest book, I must say that Seth has written another successful book.  What’s this book Tribes about anyways? Well basically it’s focusing on the fact… Continue reading Tribes: Seth Godin won’t lead you to the promised land, but he’ll give you directions.