The Movement Aimed at Freeing Us From Digital Distractions and Reigniting Our Creativity

As I sit down to write this article, I’m immediately distracted by an explosive opinion piece that has crossed my desk, requiring me to tweet excerpts to my followers. I’m also uneasy about the music coming from my Sonos speaker so I’m also on my phone searching for the right genre so I can concentrate.… Continue reading The Movement Aimed at Freeing Us From Digital Distractions and Reigniting Our Creativity

End Business As Usual: It’s Not Enough To Have Customers. It’s Another To KNOW Them.

How do you view your customers? Do you go around and create print ads, schedule media buys, develop websites and hope people will buy your products? Are you going out of your way to figure out what the trends are and are you evolving with them? If not, then you’ve already doomed your business to… Continue reading End Business As Usual: It’s Not Enough To Have Customers. It’s Another To KNOW Them.

“Engage” Brings A Whole New Strategic Look On Social Media & Communication

Today I finished reading another book written by a serial author and social media influencer. The author is someone who is probably highly respected in the communication field and is also asked to speak on a variety of topics, including about how to become more human with your customers and putting a new perspective on… Continue reading “Engage” Brings A Whole New Strategic Look On Social Media & Communication

Don’t Strain Your Brain. It’s Not That Hard To Put The “Public” Back In Public Relations.

During South by Southwest, I had heard that Brian Solis would be having a book signing for his latest collaborative work of art (this time with Deirdre Breakenridge) “Putting the Public Back in Public Relations“. So I went out and bought it at the bookstore (and immediately got it signed). After reading his last book… Continue reading Don’t Strain Your Brain. It’s Not That Hard To Put The “Public” Back In Public Relations.