Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media

We’ve all become exposed to a slew of social media tools and services that businesses might be interested in pursuing. But are we simply suffering from the dreaded shiny metal object theory? How can we validate our programs to our bosses instead of being viewed as our company taking advantage of the “flavor of the… Continue reading Discovering The Social Marketing Compass To Help Chart Our Course Through Social Media

#FollowFriday – It’s All About The Awesomeness.

This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers with one another.For this week’s selection, I’m revisiting some of the people that I follow to recommend some of the individuals that have really been… Continue reading #FollowFriday – It’s All About The Awesomeness.