Happily Ever After: How Kawasaki’s “Enchantment” Can Shape The Way Customers Feel About Your Company

We’re all looking for evangelists to help promote our company and/or product. But what would the best one be? How does one really define what an evangelist is and is it only an individual or is it more widespread than that? And how does one leverage the tools at their disposal to bolster their company’s… Continue reading Happily Ever After: How Kawasaki’s “Enchantment” Can Shape The Way Customers Feel About Your Company