Building The Circle of Trust With Customers and “Trust Agents”.

A couple of years ago, I was given this piece of paper with an excerpt for a book that I would soon purchase called Purple Cow written by an author that I’ve come to value and respect his opinions – that being Seth Godin. Ever since, I’ve tried to use that as a mantra for… Continue reading Building The Circle of Trust With Customers and “Trust Agents”.

#FollowFriday – Who Inspires Me?

This is a weekly series that I’m hoping to help add some more relevance to the #FollowFriday (what’s this?) Twitter activity that originally started through Lijit’s own Micah Baldwin to help connect Twitterers with one another. I was recently asked who taught me my leadership skills and that started my thinking about who do I follow that really inspires… Continue reading #FollowFriday – Who Inspires Me?

Listen To Your Customers. Did You Hear What I Said?

I know I’ve probably blogged about how you should listen to your customers enough times and one of the things that I’ve seen at the conferences and panels I’ve attended is how people are offering their advice on how they’ve succeeded and steps you can take to improve your communication with your customers. At last week’s… Continue reading Listen To Your Customers. Did You Hear What I Said?

Bloggers may be influencers but don’t decide things for you

I write this blog post as a reaction to the Social Media Club Question of the Week in which they ask a simple question that requires something more than a blog post: Are bloggers responsible for getting the facts right? This isn’t necessarily a straightforward “yes” or “no” question because bloggers are supposed to be… Continue reading Bloggers may be influencers but don’t decide things for you