Today the Interactive Advertising Bureau released its 2009 Social Media Metrics Definition Guide and it has some interesting definitions on how people and companies can gauge their programs/campaigns effectiveness. It should be noted that the IAB is looking at this from the perspective of advertising. According to them, the reason for this new guide is… Continue reading Measuring Social Media
Tag: Clearspring
Judging Sprout
So the social media population just keep growing in 2008. Just announced today, Mashable has offered a limited number of invitations to sample Sprout’s beta site. I was one of the lucky few to snatch them up and it took a little bit to figure out what it was, but after a little bit, I… Continue reading Judging Sprout