Why These Teens Are Bullish On Snapchat’s Appeal To Generation Z

Snap billboard in Times Square, New York City on May 15, 2015.

Snapchat’s parent company certainly is feeling the pressure to emerge from Facebook’s shadow — everything that it does, Facebook will follow soon after and while executives from the social networking company have given credit to Snap, it’s a difficult situation. After all, as Snapchat gets new features designed to improve the user experience, a common… Continue reading Why These Teens Are Bullish On Snapchat’s Appeal To Generation Z