How NOT to screw up Email Marketing (if doing it yourself)

There are a lot of email service providers (ESP) that you can turn to that will gladly help you send out your mailings to a targeted list…all for a minimal fee. In most cases, it’s best for you to have them help you out, but if you feel that you are up to the task… Continue reading How NOT to screw up Email Marketing (if doing it yourself)

Not just anyone can handle sending out emails

I just came back from a pretty interesting conference for work relating to our CRM system and there was this presentation on how it integrates with an email marketing application. I think it’s awesome and we’re definitely taking advantage of it, but what I’m a little concerned about is people’s expectation with how email marketing… Continue reading Not just anyone can handle sending out emails